Media Company HardScope Launches With Studio Built Around Creator-Led IP, Sets Digital Series Slate (EXCLUSIVE)
A new player has entered the creator economy. HardScope, founded by Matt Kalish, is a media company with an in-house studio built around creator-led IP. The brand is launching its YouTube channel on Sept. 30 with a slate of digital series. The company’s goal is to create original
The launch of HardScope marks an exciting development in the creator economy, as the media company is putting creator-led IP at the forefront of its in-house studio. Founded by Matt Kalish, HardScope aims to shake up the digital content landscape with a focus on original programming. By building a studio around creator-led IP, HardScope is tapping into the current trend of creators driving the media industry's growth.
HardScope's decision to launch with a slate of digital series on YouTube is a strategic move, given the platform's massive user base and the popularity of short-form content. The company's focus on creator-led IP also speaks to the evolving media landscape, where creators are increasingly becoming the driving force behind new and innovative content. With HardScope joining the fray, it will be interesting to see how the company differentiates itself from existing players and establishes its unique voice.
As the media industry continues to shift towards digital and creator-driven content, all eyes will be on HardScope's debut on September 30. To watch next: how HardScope's creator-led IP translates to engaging digital series, and whether the company's unique approach will resonate with audiences. Additionally, it will be worth monitoring how HardScope's growth impacts the broader creator economy and whether other media companies follow suit with similar strategies.
Originally reported by variety.com. PartyWire adds analysis for culture, style & media readers.