TV Cooking Shows Get Spicy With Food Influencers in the Mix: ‘It Has to Hook You In’
Gordon Ramsay is on set in Ireland when we speak. It’s a hot, sunny day but he is surrounded by Christmas trees and elves as he’s shooting the “Next Level Baker” holiday special for Fox. It’s very festive, which seems appropriate as he’s recently uncorked the 25th season of “Hell
The infusion of food influencers into traditional TV cooking shows is a savvy move, as it brings a fresh dynamic to a genre that was starting to feel stale. By incorporating social media personalities into the mix, shows like Gordon Ramsay's "Next Level Baker" can tap into the influencers' existing audience and create a buzz around the program. This is especially important in today's crowded TV landscape, where shows need to stand out and hook viewers from the get-go.
The intersection of TV and social media is a key trend in the media industry right now, and cooking shows are no exception. Food influencers have built massive followings online by sharing their passion for food and cooking, and by partnering with them, TV shows can leverage that enthusiasm and reach a wider audience. It's a win-win for both parties - the influencers get to expand their reach and credibility, while the TV shows get a shot of energy and relevance.
As the TV landscape continues to evolve, it will be interesting to see how cooking shows adapt and incorporate new elements to stay fresh. With the rise of streaming services and social media, viewers have more choices than ever before, and shows need to be innovative and engaging to stand out. Keep an eye on how shows like "Next Level Baker" and others continue to blend traditional TV with social media and online elements - it's likely to lead to some exciting and unexpected developments in the world of food and cooking TV.
Originally reported by variety.com. PartyWire adds analysis for culture, style & media readers.